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The brand Keita Maruyama exudes romance. His creations, which have a sentimental and poetic world view and are decorated with extremely detailed handiwork, will make you believe in love at first sight.

The theme for his latest spring-summer collection that was announced the other day at the Tokyo Collection Week was “Sweet Memories.” What was the message that the designer Keita Maruyama wanted to convey on the runway showered with flower blossoms?

We interviewed Mr. Maruyama at his Aoyama boutique, which had the air of an apartment in Paris.

What motivated you to choose this theme?

Maruyama：I was not motivated by anything in particular. Whenever I make something, I always search within myself for my mood and feelings at that moment.

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Sometimes I finish the work in three days; sometimes it takes me three months. In any case, I write down many words on a memo pad while searching within myself, and find a theme based on the words I have gathered. I guess it’s more like a title