Stella mccartney wedding

When Established & Sons first appeared on the London scene in September 2004—followed by an international launch in Milan this past April—admiration was mixed with skepticism. To some, the manufacturing company looked like a couture furniture outfit, big on image and ideas but, with its penchant for pricey, unattainable one-offs, less suited to the rough-and-tumble of commercial life.

That its founder, Alasdhair Willis, former publisher of Wallpaper, is married to fashion icon Stella McCartney seemed to place it even more firmly in the design beau monde.

But Willis, 36, and his three co-directors are very serious about building a world-class modern furniture company using British-based designers—famous names as well as rising stars.

Thus, after notoriously unloading a prototype Zaha Hadid Aqua table at auction in New York for nearly $300,000, Established used the money to cover the tooling costs of more affordable products, such as the ?70 ($129) Fold lamp by Alexander Taylor